Travelling hyper-speed into communicating via social media, the old-fashioned ways of doing business still keeps the customers. While the method du jour may bring interested shoppers, getting and keeping buyers is going to take personal, one-on-one relationships. Once you get your customers, focus on these activities:
1) Listen first. Let them speak and hear them. The saying “measure twice, cut once”, could also be stated as “listen twice, speak once”.
2) Ask. Be brave and actually ask her what she wants. Don’t assume, don’t launch into your features. Let her talk, and then explain the benefits that fit with what the person just told you she needs.
3) Over deliver. Exceeding expectations will surprise, delight, and keep your customers coming back for more.
4) Ask. This time, ask for feedback. Call a week after the sale to see how she likes her purchase. If you are too scared to hear the answer, maybe you need to evaluate your product or service. And if you do need to improve your goods or services, wouldn’t you rather hear it from the customer first-hand than read about it in a blog?
5) Ask again. Call again in 45 days. This will knock her socks off. And your competition relying solely on blogs and twitter feeds to keep her will be left in the dust wondering what happened.
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